Bird Bee - Capital Park, Detroit, MI

Our role at Bird Bee was to provide interior design and architectural design solutions that reflect the boutique’s identity and enhance the customer experience. From custom-designed fixtures to the strategic use of space, our team ensured that every element of the store was designed to complement Bird Bee. This design was a Design Core Detroit finalist.

​

Design Strategy for Retail Success

• Creating Focal Points: We developed focal points at the store windows and back of the store to help guide customer traffic and attract attention from street passersby.

• Brand Strengthening Through Design: Every design element, from the store layout to the custom-built displays, was crafted to reflect the Bird Bee brand and strengthen its visual identity.

• Customer Touch-Points: Attention to lighting, display design, and product presentation ensures that every customer interaction with the store is engaging and memorable.​

Collaborators & Project Team

This boutique design project was a collaboration with several key partners:

• Virtuoso Design + Build: Experts in construction and retail design, contributing to the build-out of the boutique.

• Infuz: The design collaboration team that assisted in conceptualizing the visual branding and merchandise displays for the store.